Yesterday, I blogged about the awesome blur.se. As I don’t speak Swedish I haven’t a clue what they are talking about. As it turns out, there is a great back-story on Blur. Bloody inspiring. This is why we blog! Here is what Peter Gustaffson, the Blur Blogger had to say:
Blur started out in 2005 as a crew website for our racing project, and have since grown into Scandinavia’s largest site focused on sailing and yacht racing. Amazing really.
I try to make Blur.se the “one-stop-shop” for the active sailor or boat owner who wants to stay on top of the latest news, rumours, go-fast tips and gear. It’s a fine line between our own project, local news and things that happen in the big world.
We still run our corinthian J/109 Blur Racing project. I got the boat two years ago, and have been struggling getting it up to speed. This year we nailed it and won some big races. Pretty cool, beating the pros. We’re also doing on-the-water race coverage and try to be very active in the local sailing community.
Today we reach more sailors than the traditional sailing press, and I use that to activate people to go sailing. Overall participation in the region is up 20% and we managed to get 65 boats (vs 15 last year) in a doublehanded race that we promoted pretty hard.
My only problem is time. A day job running a consulting firm, a family, a race boat and then the blog… But I found out you can cut back on sleep (and that’s great training for those shorthanded races).