This week I was at a conference where I met Scott Kraft the head of marketing for Typepad. Great guy! Anyone using sixapart – We are in safe hands. He sent me some blogging tips:
- Don’t write too much. A paragraph or two per post is sufficient
- Posts don’t need to be profound – just informative
- You must post at least 3x/week
- Always include at least one picture or video in a post
- Include at least 2 external links in any post and inform the people
you’re linking to – don’t ask for anything from them, just let them know - Turn on all of the publicity feeds in your account settings
- Use categories (eventually tags)
- Think about what you want to be known for and write about that often – in Sando’s case: cooking beans
- Turn comments on and answer all of them in the beginning
- Do a blogroll of all your favorites
- Include a bookroll of all your favorites
- If you have an existing site, e.g, an estore, link to it
- None of this should take more than a few hours a week
He told me a great story about this advice helped turn a gourmet bean merchant (I am not making this up) into a massive success through successful blogging.
Here is my advice, write for yourself. Anything else takes the fun out of it.