April 20

Blogging Tips

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This week I was at a conference where I met Scott Kraft the head of marketing for Typepad. Great guy! Anyone using sixapart - We are in safe hands. He sent me some blogging tips:
  • Don't write too much. A paragraph or two per post is sufficient
  • Posts don't need to be profound - just informative
  • You must post at least 3x/week
  • Always include at least one picture or video in a post
  • Include at least 2 external links in any post and inform the people you're linking to - don't ask for anything from them, just let them know
  • Turn on all of the publicity feeds in your account settings
  • Use categories (eventually tags)
  • Think about what you want to be known for and write about that often - in Sando's case: cooking beans
  • Turn comments on and answer all of them in the beginning
  • Do a blogroll of all your favorites
  • Include a bookroll  of all your favorites
  • If you have an existing site, e.g, an estore, link to it
  • None of this should take more than a few hours a week
He told me a great story about this advice helped turn a gourmet bean merchant (I am not making this up) into a massive success through successful blogging.

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