He said that NPR is trying to attract an younger audience and has succeeded “not because of a content shift but because they made it easier for a younger audience to connect to content on their terms! The secret was in the flexibility of the new connection NOT the content.” They used social media and mobile apps to achieve this connection.
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He said that NPR is trying to attract an younger audience and has succeeded “not because of a content shift but because they made it easier for a younger audience to connect to content on their terms! The secret was in the flexibility of the new connection NOT the content.” They used social media and mobile apps to achieve this connection.